Thursday, June 6, 2013
aMarketForce to Deliver Content Syndication Project
“Developing relationship and nurturing your prospects is important in every sales cycle. It makes a lot of sense for technology companies to hire a marketing services company to do an outreach program like whitepaper syndication and start developing relationships with their key prospects. Companies can save a significant amount of effort and cost in prospecting and lead generation through syndication. Content syndication is one of our value-added B2B lead generation services and we highly recommend it to technology companies.” said Reshma Nigam, aMarketForce’s CEO.
Friday, September 16, 2011
Outsourcing Technical Writing – Does It Make Business Sense?
Are you trying to manage documentation costs but have doubts about outsourcing technical writing?
aMarketForce surveyed a number of Documentation Managers (DM) to understand their needs and concerns. We asked questions on project management, competence, communication in addition to costs.
The responses were interesting. The survey indicated that between 60% to 70% of DMs were reluctant to outsource their technical documentation work for some or all of the issues listed below:
- The outsourced writer may lack sufficient domain and subject matter understanding
- How do I manage this writer, who is not in my office and not even in my time zone?
- The engineering team tried outsourcing; the outside team was skilled, but there were significant cultural differences. Why will my situation be any different?
These are real issues, and aMarketForce set about addressing each point before coming back with solution that were more than just ‘talk’.
- Domain knowledge: This is a critical issue. Writer selection must be based on proven understanding of the technology with samples to substantiate claims.
- Project management: Communication is vital. If your outsourced writer is not in your time zone or close, you can have potential problems. One way to alleviate the problem is to ensure that the vendor rep is always accessible on the phone – and the rep can reach the writer as needed. This step takes care of the critical issue, and is beneficial in some ways in that the local rep has visibility into the bigger picture and can therefore anticipate and deal with issues even before they get to you.
In today’s world, multicultural workplaces are a fact of life. Despite that, it is easier to work with people who understand local culture. Your vendor’s local rep becomes crucial here. Good communication between the rep and the Documentation manager can make the difference between an OK project and an outstanding one. Make sure you can work with the local rep; he/she is responsive and appreciates your priorities.
In addition to these issues, there are some more aspects you should consider while thinking about outsourcing documentation work.
When does outsourcing make sense?
- Do you need a team of writers 24/365?
Your technical documentation team may not have work year-round. Having writers available as needed is more efficient and cost-effective. This is when outsourcing makes sense.
- Turnover: you train writers, and a year later, they leave.
Companies prefer to hire and train technical writers who know the business. Such resources are valuable. It hurts the company every time a highly trained resource leaves, and you have to start over. In such cases, having an outsourced resource mitigates the loss.
Cost-effectiveness
- Use resources only as needed
When you outsource your technical writing work, you pay only for the work and no FTE overhead. You contract the work only when there is a requirement.
- Get multiple skills at one person’s price
A professional technical writing company has team of skilled people on staff. While you pay for one resource, you still get the skills and experience of a number of other resources who the writer can call on for spot-help if needed.
- Scale your team as needed
Your outsourced technical writing team can always flex to deal with changing workloads. You can scale up or down your writing team as your needs change.
- Get advanced multi-purposing technology without investing in software
Technical writing software, especially an application that has archiving and multi-purposing capabilities, is quite expensive. aMarketForce, your outsourced technical writing services partner, will provide you the technical writing software for multi-purposing and other necessary tools required for efficient technical writing project management and delivery.
Need Professional Technical Writers to write your Product Documentation ?
Ref:
Thursday, August 18, 2011
Premier Software Company Chooses aMarketForce for Technical Writing Services
News: Premier Software Company Chooses aMarketForce for Technical Writing Services
San Jose, CA, Aug 18, 2011
aMarketForce, a leading provider of B2B marketing and technical writing services announced today that it has been selected by a premier software company based in North America for an ongoing technical writing and documentation project. The client offers custom IT development and consulting services to software development houses.
The Client had designed a custom software solution whose support and training documentation was not thoroughly developed. The situation became more critical when they re-organized their services division and lost many key technical resources. Their solution, which was installed at 34 key accounts, was abruptly orphaned. They selected aMarketForce to provide technical writing services because the company offered something other documentation vendors did not – a content repurposing / multi-purposing technology that could develop and parse core product content intelligently and deliver documentation for different audiences in a variety of formats at various levels of technical detail automatically and quickly.
“The client has already saved about 70% of the cost that they would have incurred if they had elected to create all of the documentation in the traditional way” said Reshma Nigam, CEO, aMarketForce. “We are providing them with end-to-end product documentation services including the core product document, installation guide, support materials, web content, online help as well as materials for a training course” added Ms. Nigam.
For more information about technical writing and technical documentation services, please visit http://www.amarketforce.com/technical-writing-documentation-services.php
About aMarketForce
aMarketForce is a Silicon Valley based company that provides sales, marketing, customer support and technical writing & documentation services to growth companies. aMarketForce’s technical writing and documentation services includes product documentation, user manual, installation manual, training manuals, configuration and administration manuals and online help documentation. Sales support and B2B marketing services span all aspects of lead development including database validation, scrubbing and cleansing, prospect database development and pre-qualification, as well as lead generation. Marketing services include email campaign management, market research, SEO services, PPC campaign management, and website maintenance.
Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.
The Importance of Content Multi-Purposing / Repurposing
Content multi-purposing takes utmost advantage of existing or new content by repurposing and disseminating it across all communication channels, with channel-appropriate formats, at appropriate levels of detail, all with modest incremental effort, while ensuring adherence to all corporate, legal and delivery standards.
In this blog we will discuss in detail some of the benefits of content multi-purposing / repurposing.
- Efficient content creation, management and delivery
Content writing, management and content review requires a lot of time. The actual challenge is to ensure that (before a product is released to the market) all the possible documentation is done well in advance. Strategic content re-purposing helps you shorten this content-creation-and-review cycle and ensure that the product is released , fully supported with documentation, on time.
- Consistent quality of content through a standard input format
Quality is a major factor while developing content. Content Re-purposing ensures that the quality of the documentation remains consistent, and is not compromised across formats and delivery channels.
- Easy content updates that are quickly made available to all output formats
aMarketForce multi-purposing technology ensures that content updates made in the source document are available to update all downstream delivery content formats.
- Automated delivery for Sales, Support, Consulting, Marketing and other organizations
Multi-purposing makes user-appropriate content delivery to all teams, in their preferred format, faster and easier.
aMarketForce technology parses core content into data sheets that Sales can use, presentations for prospects, support Help CHM for use by tech support, or HTML on websites.
This is significantly more cost-effective as compared to creating each piece separately.
- Elimination of labor-intensive manual review processes that are required to ensure compliance to corporate legal standards, corporate style and localization requirements.
Every document is automatically checked by the Standards Checker to comply with language, grammar, corporate style and legal guidelines automatically, eliminating most, if not all of the need for tedious manual reviews.
- Cost-effective across the organization.
Content re-purposing helps companies to same time and money.
To know more about our technical writing services, please email me at dsharma@amarketforce.com.
Wednesday, July 27, 2011
Technical Writing - Product Documentation - User Manuals
Technical Writing - Product Documentation Services by aMarketForce
Creating this documentation requires specialized tools, as well as writers who understand technical materials and can convert it to customer-facing documentation. It’s not easy. The largest global companies routinely bring in specialized outside resources for this work.
User documentation includes instructions for customers on proper product setup and usage.
User Documents give customers the information they need to use the product. They are the main teaching materials which include technical explanation. It makes users easy to understand the system.
Need Professional Technical Writers to write your Product Documentation ?
jShrimali
www.amarketforce.com
Professional Technical Writing Services
aMarketForce technical writing and documentation offerings
aMarketForce technical writing and documentation offerings
- Product Documentation
- Installation Manuals
- Training materials, including instructor and student content
- Flash-based content
- E-books for tablet reading
- Online Help for technical writing
Contact us to learn more about our technical writing and technical documentation services and the other ways we can support your engineering and documentation teams.
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