Premier Software Company Chooses aMarketForce for Technical Writing Services

News: Premier Software Company Chooses aMarketForce for Technical Writing Services

San Jose, CA, Aug 18, 2011

aMarketForce, a leading provider of B2B marketing and technical writing services announced today that it has been selected by a premier software company based in North America for an ongoing technical writing and documentation project. The client offers custom IT development and consulting services to software development houses.

The Client had designed a custom software solution whose support and training documentation was not thoroughly developed. The situation became more critical when they re-organized their services division and lost many key technical resources. Their solution, which was installed at 34 key accounts, was abruptly orphaned. They selected aMarketForce to provide technical writing services because the company offered something other documentation vendors did not – a content repurposing / multi-purposing technology that could develop and parse core product content intelligently and deliver documentation for different audiences in a variety of formats at various levels of technical detail automatically and quickly.

“The client has already saved about 70% of the cost that they would have incurred if they had elected to create all of the documentation in the traditional way” said Reshma Nigam, CEO, aMarketForce. “We are providing them with end-to-end product documentation services including the core product document, installation guide, support materials, web content, online help as well as materials for a training course” added Ms. Nigam.

For more information about technical writing and technical documentation services, please visit http://www.amarketforce.com/technical-writing-documentation-services.php

About aMarketForce

aMarketForce is a Silicon Valley based company that provides sales, marketing, customer support and technical writing & documentation services to growth companies. aMarketForce’s technical writing and documentation services includes product documentation, user manual, installation manual, training manuals, configuration and administration manuals and online help documentation. Sales support and B2B marketing services span all aspects of lead development including database validation, scrubbing and cleansing, prospect database development and pre-qualification, as well as lead generation. Marketing services include email campaign management, market research, SEO services, PPC campaign management, and website maintenance. 

Additional information about aMarketForce can be found at www.amarketforce.com. For further inquiries call Durga Sharma, Marketing Communications Manager at 408-342-1700 or email at dsharma@amarketforce.com.

The Importance of Content Multi-Purposing / Repurposing

Content multi-purposing takes utmost advantage of existing or new content by repurposing and disseminating it across all communication channels, with channel-appropriate formats, at appropriate levels of detail, all with modest incremental effort, while ensuring adherence to all corporate, legal and delivery standards.

In this blog we will discuss in detail some of the benefits of content multi-purposing / repurposing.

• Efficient content creation, management and delivery

Content writing, management and content review requires a lot of time. The actual challenge is to ensure that (before a product is released to the market) all the possible documentation is done well in advance.  Strategic content re-purposing helps you shorten this content-creation-and-review cycle and ensure that the product is released , fully supported with documentation, on time.

• Consistent quality of content  through a standard  input format

Quality is a major factor while developing content. Content Re-purposing ensures that the quality of the documentation remains consistent, and is not compromised across formats and delivery channels.

• Easy content updates that are quickly made available to all output formats

aMarketForce multi-purposing technology ensures that content updates  made in the source document are available to update all downstream delivery content formats.

• Automated delivery  for Sales, Support, Consulting, Marketing and other organizations

Multi-purposing makes user-appropriate content delivery to all teams, in their preferred format, faster and easier.

aMarketForce technology parses core content into data sheets that Sales can use, presentations for prospects, support Help CHM for use by tech support, or HTML on websites.

This is significantly more cost-effective as compared to creating each piece separately.

• Elimination of labor-intensive  manual review processes that are required to ensure compliance to corporate legal standards, corporate style and localization requirements.

Every document is automatically checked by the Standards Checker to comply with language, grammar, corporate style and legal guidelines automatically, eliminating most, if not all of the need for tedious manual reviews.

• Cost-effective across the organization.

Content re-purposing helps companies to same time and money.

To know more about our technical writing services, please email me at  dsharma@amarketforce.com.